Sunday, November 17, 2019
Marketing Midterm Essay Example | Topics and Well Written Essays - 500 words
Marketing Midterm - Essay Example 19; Boone & Kurtz 12). Thus, marketing seeks to create a need for certain product or service offerings. This is eventually true especially in the case when there are many key players providing the same product or service offerings for the people. One of the best known strategies is to sell products through their brands, but this is going to take a remarkable process. Apple Incorporated and its branding strategy Apple Incorporated is known for its being a market leader in its industry because of its innovative strategy particularly on product differentiation. It managed to leapfrog the competition (De Wit & Meyer 681). In fact, it carries different line of products with significantly well-known brands. The goal of Apple Incorporated is to always go for new product strategy so as to be the market leader in its industry. Apple Incorporated has been renowned in the world because of its ability to create a need for its product and service offerings. This is specifically its competitive ad vantage and the bottom line is to create a significant trust among its customers for its brands. As a result, Apple Incorporated is remarkably known for its competitive brands in the market (OÃ¢â¬â¢Grady 56).