Essay on Social Networking in Business - 1149 Words

Mike Swanstrom 3/29/2010 Social Networking In Business Introduction Social networking in business is the study of individuals interacting socially for business purposes. This can be done either electronically, or not electronically. Usually when social networking occurs electronically, it is achieved through network-based interfaces. Social networking is primarily focused around one thing: connections. One can utilize every social network that exists (Facebook, Twitter, etc.), but unless there is some type of value being provided on that network, (some reason that others would want to connect with that person), they stand no chance of successfully using social networking to make any progress from a business standpoint. Facebook†¦show more content†¦Twitter – does it help Social Networking? Twitter is another popular social networking site, and is similar to Facebook in many ways, but also different in many ways. Twitter is beneficial to the social networking world, because it allows users to quickly and easily update those that care about their business on the internal goings on one’s company. Twitter also allows users to quickly and easily post updates about their ‘status’, and what they’re currently doing. Twitter is very popular among many celebrities and athletes, and is arguably more popular in that retrospect than Facebook. There are many reasons for this, and many are for subjective reasons. However, one reason is that Twitter is a more private social networking site than Facebook. The sole purpose of Twitter is to provide one’s status, and list only very broad information about the user. Facebook, on the other hand, usually contains m ore personal information in one’s profile. This private aspect is one reason that many celebrities and athletes prefer it over Facebook. Twitter utilizes the popular catchphrase â€Å"Tweet it.† Just completed a new product line? Tweet it. Just hired a new employee? Tweet it. Business is moving to a remote location? Tweet it. The ‘tweet it’ catchphrase was critical to the site’s success in the business world, as the lingo prompted users to observe Tweeter, and try it out. However, Twitter is stillShow MoreRelatedSocial Networking in Business1001 Words   |  5 PagesBusinesses today are growing more aware of trends in social and business networking to assist them in growing, developing products, services and the advertising to draw consumers to them in ever increasing numbers. â€Æ' Social Networking in Business Many businesses are using social networking to see what consumers are saying about products and what will likely be purchased by people. Companies such as Pizza Hut, Papa John’s and Sears are using networking sites. 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